KP Logistics website

Context

KP Logistics was preparing to launch but did not yet have a public-facing presence. With limited budget and time, they needed a simple marketing website that could establish credibility, explain their services, and give potential clients a clear way to get in touch.

The goal was not a full brand rollout, but a functional starting point that could support early business growth.

Challenge

Create a modern, trustworthy identity and website for a logistics company that felt credible and compliant—without looking generic or over-designed—while keeping costs as low as possible.

Approach

I designed a single-page website structured as a narrative, similar to a landing page.

The page was intentionally minimal and focused on answering the core questions a potential client would have:

• Who they are
• What they do
• How they operate
• Why they’re different
• How to contact them

The primary call to action was clear and singular: get in touch.

This allowed the site to function as both a brand introduction and a lead-generation tool without unnecessary complexity.

Key Decisions

• Structured the page in a Who → What → How → Why → Contact flow to guide users naturally through the story.
• Kept the layout and visual language restrained to reinforce trust and professionalism.
• Focused on clarity and hierarchy over visual flourishes to keep development and maintenance costs low.